Partnerships with a studio for a release of a new film yields extreme potential to attract new customers who aren’t already established regulars. The Wonka movie generated $39M at the box office on opening weekend, and IHOP was able to capitalize on this excitement by creating menu items/experiential restaurant elements inspired by the film itself to bring in those customers.
What We Did
Concepted 3 different creative directions for the overall restaurant Wonka experience
Designed over 150+ designs and mockups for key visuals
Presented all creative back to WB for final approval by the partnerships team and filmmakers themselves
Where We Landed
One solid creative direction that led the design and served as reference for all visuals created for the campaign
Partnered with production partners to shoot new Wonka-themed products to combine both the visual tone of the movie and also IHOP
Along with marketing materials, we designed an in-restaurant experience to draw in curious on-lookers, and to create buzz online
In partnership with
Finding magical moments in the food styling was crucial to maintain the wondrous elements of the Wonka world. We did this both in the photography itself, and also with post-production elements. Jumping sprinkles, floating cotton candy, a levitating burger, and a self-dipping french toast stick were all concepted and created by our team to be presented back to the filmmakers to see if they aligned with their vision of the Wonka world.
In order to create a scene without giving away too many details from the film itself, we relied heavily on the color palette provided to us from the WB team. Heavy curtains that prompted curiosity of what could possibly be behind them, were used as a backdrop for all our food photography and commercial set design.
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