We were tasked with launching a new faux eyelashes brand on paid social during the height of the pandemic. In order to start generating sales and to attempt to get an efficient CAC, our strategy was to launch a diverse set of creative testing with a consistent schedule of updating, refreshing and versioning.
The unique selling point of these lashes was that they look completely natural, and during the pandemic when customers were mainly staying home and taking work calls with little to no makeup, we focused in on the benefit of being able to wear lashes that elevate your look without feeling overdone.
Our paid social creative was mainly rooted in product photos of singular lash styles. Along with the minimal design style of the brand, we were able to take a simple yet elevated approach to the paid social ads.
